Analytics
Advertising ROAS Calculator
Compare advertising cost with attributed revenue.
Open tool →Analytics / free browser tool
CPM, eCPM & Publisher Revenue Calculator
Estimate ad revenue, fill-rate effects and take-home eCPM from clear inputs.
Estimate publisher advertising revenue
Use comparable figures for the same period. These are illustrative input values, not a Voonx revenue claim or any network's quoted CPM.
Filled impressions
Gross revenue (USD)
Publisher revenue (USD)
Net eCPM per 1,000 available impressions
Ready when you are.
Helpful context
Frequently asked questions
How is gross revenue calculated?
Filled impressions equals available impressions multiplied by fill rate. Gross revenue equals filled impressions divided by 1,000, then multiplied by CPM.
What is net eCPM here?
Here net eCPM means the publisher revenue divided by total available ad impressions, multiplied by 1,000. Other dashboards may use a different impression denominator.
Is this a revenue prediction?
No. Actual results also depend on geography, viewability, demand, ad-blocking, seasonality, invalid traffic and contractual terms.
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