Analytics / free online tool

UTM Campaign URL Builder

Build correctly encoded campaign links with source, medium and campaign tags.

Build a trackable URL

Destination page URL *

Campaign source *e.g. newsletter, linkedin

Campaign medium *e.g. email, social, cpc

Campaign name *

Campaign term (optional)

Campaign content (optional)

Enter your campaign details.

Helpful context

Can I add UTM parameters to a URL with a query string?

Yes. The builder uses standard URL encoding and keeps existing unrelated query parameters and a fragment identifier.

Should I tag internal website links?

Usually not. UTM links are designed for inbound campaigns; tagging your own internal navigation can distort acquisition attribution.

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